Services ยท Paid Media
Google Ads Management for Ecommerce Brands
Search, Shopping, and Performance Max campaigns built around profitable customer acquisition, not just clicks.
Book a Strategy CallThe problem
Why Google Ads stops working as brands grow.
Google will happily spend your whole budget. It will not tell you which half was wasted. Performance Max becomes a black box, branded search gets counted as a win the campaign never earned, and messy Shopping feeds bury your best products.
None of that is fixed by raising the budget. It is fixed by structure, clean data, and reporting that starts from profit. If the account is healthy but the site leaks, we say so and fix the site first with a conversion-focused website build.
What's included
What our Google Ads management includes.
- Full account and campaign structure audit
- Search, Shopping, and Performance Max management
- Product feed optimization
- Keyword and search term control
- Negative keyword and brand traffic separation
- Bid and budget management tied to margin
- Landing page recommendations
- Profit-first reporting: CAC, AOV, contribution margin
Measured at the profit line
Every dollar judged against customer acquisition cost and margin, with branded search separated so it never inflates the result. Reported weekly in the Profit Tracker.
Your strategist
Alex Lascus
Google Ads strategist running campaigns since 2015, with over 15,000 hours in the platform and more than $10M in revenue generated across ecommerce and service industries. Always on the newest strategies, because he invests in staying ahead of the platform.
LinkedInProof
Results at the profit line.
Results like these come from treating Google Ads as one part of the full system. See how we rebuilt Kutzall's Google Ads engine
Have a question?
FAQs
Do you manage Google Shopping and Performance Max?
Yes. We manage Search, Shopping, and Performance Max campaigns, including product feed optimization so Google has clean data to work with.
My ROAS looks fine but profit is down. Can you help?
This is one of the most common problems we see. We rebuild reporting around customer acquisition cost, margin, and contribution profit, then restructure campaigns around the products and search terms that actually make money.
What does Google Ads management cost?
We work on a flat base rate sized to your current sales baseline, plus a percentage of the new sales we help generate above it, often around 5% of the increase. The first call sets the number.
Do you work with brands already running Google Ads?
Yes. Most of our clients come to us with active accounts. We start with a full audit, keep what is working, and fix what is quietly losing money.
Get started
Not sure if Google Ads is your first fix?
Let us know who you are and we'll be in touch right away.
Book a Strategy CallMust be doing $500K+/year or be funded.